TAG HEUER

Formula 1 ‘in resmi kronometresi.

TAG Heuer introduces the first avant-garde 360 degree watch making museum, embodying 150 years of unique heritage displayed two catch the imagination, and envision and build the next 150 years. It reflects the innovation, precision, performance and prestigious sports embedded in our DNA.What differentiate one brand from another? Why does the TAG Heuer range currently encompass lines s

in the Mikrograph in 1916; while the TAG Heuer Formula 1 embodies the ultimate blend of prestige and performance, sport and glamour as the Olympic Games and greyhound races did in the 1920s.

I am very proud and honored to welcome you today to our new TAG Heuer 360 museum, which celebrates the exceptional TAG Heuer DNA, the unique sports heritage and constant daring quest for technical innovation and precision. Like our timepieces it seeks to be innovative and this museum has been designed to house the first ever 360 degree conic movie screen in the world. Managed by a battery of 12 computers processing over 1 million images an hour, it creates a dynamic presentation of the unique TAG Heuer watchmaking saga that has lasted almost a century and a half. Last but not least, this museum is located in the TAG Heuer avant-garde eco-headquarters, with its energy-saving architecture that allows external and natural light to flow seamlessly throughout the building from the entrance to the roof via the elevator tubes and the office windows. Let me invite you to join me on a journey that will take you from an unrivalled heritage into an exciting future where everything is possible…